CLIENTS :
Netflix, Vice, lululemon, Smirnoff, Bacardi, Samsung, International Olympic Committee, Lynx/Axe, Arla, Philips Sound, ABBA, Björn Borg, Boxfresh, Gant Underwear, Cloetta, David La Chapelle, Grolsch, Pripps Blå, Nokia, Betsson, Swedbank, Telenor, Tiger of Sweden Jeans, Vattenfall, Swedbank, Ericsson, Marshall Headphones + more.
B I O :
I’m a Stockholm based hybrid Creative, with a predominant experience in integrated content campaigns and entertainment marketing, via digital & experiential platforms.
After starting off in TV development and traditional advertising, I joined VICE in 2011 on a mission to relaunch the brand (including VICE.com & Noisey) in Scandinavia.
As Head of Noisey and the Creative Director for VICE in-house agency Virtue in the Nordics, I consulted clients such as Philips Sound, Samsung, Grolsch, Björn Borg & Fotografiska in creating digital or even based experiences, featuring emerging as well as established artists such as Robyn, David La Chapelle and ABBA. A few years later I packed by bike and roller skates and moved to NY to join VICE’s creative agency Virtue as a Senior Creative. As the lead creative for Smirnoff Sound Collective, The Olympic Channel, Bacardi House Parties & Lululemon i developed culture based branded content platforms.
After New York I joined the biggest YouTube Network in the nordics, Splay One, to develop an in-house Branded Entertainment agency to help brands reach beyond advertising via a MCN with more than a billion views annually.
Today I’m a Creative at the flat organization Forsman & Bodenfors. And as a member of the board of the department F&B Daily I’m responsible for developing the new always-on offer F&B Daily as well as launching it globally.