The Nr1 Branded Content Partnership of 2017 – Adage
In honor of International Women's Day 2017 vice media & smirnoff joined forces and launched Equalizing Music; a documentary, social content, a talent database and a 3 year initiative dedicated to make more women booked as leading acts on festivals.
Role: Senior Creative
Published on: Thump, Broadly, Smirnoff Sound Collective
Client: Diageo, Smirnoff
Year: 2017
"Smirnoff & The Black Madonna Aim to Double Female Festival Headliners With Equalizing Music Initiative" – Billboard
"THUMP, Broadly, and Smirnoff Are Working to Double The Number of Female Festival Headliners" – Thump
"The new documentary amplifies the voices of women" - Multivu
Watch The Black Madonna Talk Feminism on International Women's Day: 'Gender Equality Has to be Global' – Billboard
A documentary that brings together two pioneering DJs who are leading the fight for gender equality – from opposite sides of the world.
We follow The Black Madonna, founder of America-based all-woman DJ festival, ‘Daphne', and DJ Rachael, the first East African woman-identified DJ and founder of the DJ collective, 'Femme Electronic', as they journey from the streets of Kampala in Uganda to throw a united event celebrating diversifying gender-inclusion, in the home town of house music: Chicago.
Director: Ani Simon Kennedy
Top 50 Women Making Noise is an online resource and tool for fans and bookers alike to discover artists, furthering the goal of Smirnoff's "Equalizing Music" initiative to double the number of woman-identified and non-binary producers and DJ on festival lineups by 2020.
Listen to music by names like Fatima Al Qadiri, Honey Dijon, DJ Rachael, Jubilee, The Black Madonna, TOKiMONSTA, to help break the status quo. Link