It's been proven hard to maintain electronic dance music's core values of inclusivity that was originally founded by marginalised communities in 1977's Chicago.
Tribes is an Smirnoff Sound Collective tentpole series discussing equality trough intimate stories of three progressive underground collectives, still fighting for diversity & inclusivity trough their purposefull dance music.
Role: Senior Creative
Published on: Thump.com, VICELAND TV, OOH, VICE South America
Client: Diageo, Smirnoff Vodka
Year: 2016
"While Trump and conservative groups in Mexico want to build literal and metaphorical walls to further divide us as a society, NAAFI is bypassing borders with the one thing that needs no visa or citizenship to cross over: music." – Remezcla
"It's no secret that dance music can be another "boys' club" with rosters dominated by men, but there are plenty of talented women in the scene who are fighting to change that." – Billboard
"Watch Dirtybird Explain Why Community Is Better Than Competition" – Thump
Redefining latin American identity trough global club culture.
In this episode NAAFI invites their full extended family of South American promoters and producers to an inclusive party celebrating heritage and pride. (Watch english version here.
Director: Gandja Monteiro
DOP: Diego Rosblath
Editors: Bruno Toré, Steven Ross
Emowering diversity and inclusivity in dance music culture.
An all-woman DJ collective empowering diversity in music.
"Travel to Mexico City with the pioneering all-female DJ collective for the first episode of Tribes" – thump.vice.com
Creative lead: Ashima Aiyer
Director: Stacey Lee
DP: Ryan Carmody
Editor: Nick Pezzillo
Trailer for VICELAND TV
**I was personally not involved in theis production but for reference, here's Tribes ep3 featuring DirtyBird. An LA based House collective who values community first, even in times of success and fame.