The official Swedish Tiktok for Netflix is an organic content platform of content putting Netflix clips into context of young people’s everyday life situations, making Netflix the first choice of entertainment for youths, even when they are not watching movies and series.
Within a month from launch the channel grew bigger than all its Nordic competitors, after only 4 months, its has grown to hold a community as big as 8% of the Swedish population and After 5 months, It’s organic mass of followers equaled 67% of Sweden’s all 20-29 year olds or 150% of all 20-24year olds.
The branded channel was nominated to the communication award 100W in 2021.