to launch the new lynx (axe) chill - a deodorant that actually cools you down - we partnered with Sweden’s biggest comedy group I Just Want To Be Cool and launched a branded entertainment series about what happends when you loose your chill/cool and follow old stereotypes.
two of the three episodes got featured on youtube trending and got amazing feedback from their fans, who recognised themselves in the real life scenarios we all go trough in life.
Lynx helps you to keep it chill so you can be yourself instead of trying to fit into stereotypes and other people’s expectations of you. So we created a scene about Emil’s first ever date and how his outer and inner self are trying to make sense of masculinity.
Starting a new job or school can be a huge stress moment for anyone. This video is about the moment of self reflection infront of the mirror, and how wrong things can go if you think to much about trying to fit into the masculine stereotype. Keep it chill with Lynx instead.
Trying to fit in as a man in a gym is not easy. Especially if you are lacking a sense of self esteem. This video is encouraging you to not listen to your inner worries. Instead, keep your chill & cool with Lynx.