The International Olympic Association came to VICE with the ask to launch a digital-first, multi-platform for fans to experience the Olympic universe between the games.
This became the foundation of the Olympic Channel’s entertainment library that’s still live and growing today.
“The launch of the Olympic Channel” – VICE
A wide range of original shows touching on topics and social issued young people care about, was developed to help the International Olympic committee stay relevant between the games.
TheOlympics.com is still live today, just like any other streaming service. And productions still aims to capture stories of when international sport makes us stronger together.
